News

One of our distributors passed on an unusual query to us a few days ago. They basically said “Can you visit these chaps whose business is tractors and agricultural machinery – the cleaning and conditioning stuff they use to prep the machines for delivery isn’t working for them…”

We visited this prestigious Agricultural Machinery Dealer – based in the NW of England to demo Concept products and see how we could solve their problems and give them the best results!

The Dealer sells both new and used machinery – the new machinery gets a full PDI and final detail and the used machinery (especially tractors) gets cleaned and valeted before being put up for sale. These are expensive vehicles and need to look absolutely tip top!

Now, these things aren’t small family cars – they’re big. Really big, super dirty and dusty so a few things were critical to the business:

Performance and ease-of-use. The products they were searching for had to be quick and easy to apply and use. They also had to really work – if we suggested a plastic dressing it had to “dress the plastic!” Polishes had to polish and cleaners had to clean.

Economy. Any product that they were going to use has to deliver top notch results and be economic in use. As we said before, these things are big!

After looking at the vehicles, and the multitude of materials they are made from, we offered a range of products (some dual -purpose) that could do the job and provide the ease-of use and superb finish they were looking for – showroom shiny!

Products ranged from Mastercleaner Plus+ (a multi-function “total” cleaner for all interior and exterior hard surfaces, right through to Panache – the ultimate interior trim speed detailer.

P.B.R. Special appeared to be a favourite – not surprising when you look at the amount of rubber and plastic on a tractor!

At the end of the demonstration the Dealer was totally on board with the products and said the results were outstanding! Another win for Concept!!!!!

Products demonstrated included:
Panache speed detailer, PBR Special, Infinity Nano Polish, Squeaky glass cleaner, Master Cleaner+, Drive tyre dressing, Profile Wash & Wax, Delta Force 2000 high performance TFR

Excess heat, that’s the enemy of compounding and polishing pads.

Excess heat soaks into the foam pads and makes them “soft” – compromising the integrity of the cell structure and shortening their life.

Same goes for lambswool and microwool mops – except this time, excess heat flattens the fibre structure reducing cutting power.

The answer is to not overwork your pads and mops so they get too hot. Simple!

To get more life out of Surf-ACE pads, swap them out after approximately 10 mins of polishing time (or every two panels). This allows pads to cool down extending their useful life.

Obviously if you are just prepping one small panel, you might get it completed in 10 minutes. But it’s great advice when needing to compound or polish a whole vehicle.

It goes without saying that keeping pads clean and removing excess product is best practice to ensure optimum cutting performance.

Now, you might consider this to be a crafty ruse to sell you more pads.
But think about it… pads and mops will last longer, so you won’t need to buy as many!

Surf-ACE

A complete range of aftercare products with the same superb quality as Zirconite Coatings.

From wheel cleaner to leather care, Zirconite aftercare products help maintain the quality of finish you expect.

Now the enthusiast detailer who wants to use the “Choice of the Professionals” can have access to a range of industry leading, quality products, with full confidence in a programme that delivers professional performance for excellence: speed, ease of use, versatility, durability and quality of finish.

Zirconite products have been designed to work under the pressure of time to deliver results 1st time, every time!

Acclaimed around the world and chosen by motor manufacturers, vehicle import centres, major P.D.I. preparation centres, car valeting and detailing companies, franchise car dealers, bodyshops, and major Formula 1 racing teams the Zirconite aftercare range is available to the detailer … ‘who is in the know’!

In the cleaning, polishing and detailing world of Zirconite, speed, performance and total image count for everything.

Check out the whole aftercare range on the dedicated Zirconite website: https://www.zirconitecoatings.com/aftercare/

The SEMA trade show (Specialty Equipment Market Association) in Las Vegas is over 2 million square feet of exhibition space, features and attractions. It covers all aspects of automotive products and services from simple accessories and performance styling right through to chassis and “crate” engines – and absolutely everything in between.

This year two of Concept’s brands Surf-ACE and Zirconite are both appearing at the show from
Tue, 31 Oct 2023 – Fri, 3 Nov 2023, each with a separate stand in the appropriate halls.

Surf-ACE will be exhibiting at Booth 12763
And Zirconite at Booth 51271

Come and visit! SEMA is not just for American visitors, trade attendees (of over 161,000 last year) from around world seek out new and exciting and profitable products for their own markets.

Zirconite will be exhibiting the whole range of surface protection coatings and aftercare on offer, including the ZG-365 Graphene Infused Coating, created in the spiritual home of graphene – Manchester.

Surf-ACE Compounds are the star of the show on Booth 12763 and includes the renowned XTRA range featuring DRA™ technology – now in handy 250ml pack sizes.

Whether you are looking for coatings or compounds to expand your portfolio of fabulous products SEMA is definitely worth the visit.

The Concept brands distributor in South Africa got an unusual call recently. The caller asked them if they had anything that could suitably finish surfboards?

After a few technical questions in regard to paint techniques and finishes it was suggested, by the distributor technical support team, that they try Surf-ACE Compounds – in fact, our distributor volunteered to provide a full demo to back up their claim that the perfect products were available in the Surf-ACE range.

To back up a little – the surfboards are first painted then clear lacquered. Naturally, surfboards require an extremely smooth finish to work at their best, so they are first wet sanded with varying grades of grit paper which leaves plenty of (albeit fine) scratches.

The next thing our distributor showed the customer is how well Surf-ACE P-12 XTRA removed these scratches with minimal effort. The results were great – but there’s even more!

To “final finish” the boards Surf-ACE P-20 all-in-one compound (a special non-stock line and manufactured to full batch quantities only) was used straight after P1-12 Xtra, providing a glass-smooth, mirror like finish that both enhances board performance and desirability.

After the demonstration the company immediately placed and order for Surf-ACE – they were that impressed with the results.

Starting in January 2022 Concept Chemicals attended various trade shows in the USA to test the market for its products.

Bringing two of its’ brands, Zirconite and Surf-ACE, to SEMA as the first Trade Show, was a great opener and created major interest in the market.

America is a big, big place and just one incredible show wasn’t going to do it for the Concept brands. Did you know that there are 11 states that are bigger than Great Britain – for example Texas is 2.7 times bigger than England Scotland Wales and Northern Ireland put together!!

So, Concept attended more and more shows across various parts of the country bringing the news to a wider audience.

Now, just over a year later, Concept has now set up fantastic importer ZIRCONITE AMERICA and is getting rave reviews about the products on sale in the USA.

ZIRCONITE - Being designed, formulated and manufactured in Britain, American end-users really appreciate the level of quality that goes into every product.

Yes, we’ve said it before and we’ll say it again…
Surf-ACE Compounds are the ultimate paint rectification combination whether your sector is automotive, marine, aero or industry.

Now, unless you use a Surf-ACE Compound, how will you know?

Don’t just trust us and the fabulous customer feedback we get. Try them yourself.

We’ve packaged two “trial-size” (100gm) bottles of Surf-ACE Compounds so you can get your hands on the product and see for yourself.

P-12 XTRA is a heavy-cut compound that quickly and easily removes paintwork/gelcoat imperfections and heavy oxidisation in the shortest time, delivering a unique depth of gloss and mirror like finish.

P-40XTRA Ultra-fine finishing glaze is engineered for final finish polishing to remove holograms, swirls and light defects.

Now, whether you compound cars, boats, planes or furniture, you have no excuse to see for yourself how fabulous Surf-ACE compound really are.

Ask your distributor for a trial pack – If you don’t know or have a distributor contact us here and we’ll let you know where your nearest one is.

Read the data sheets for P-12 Xtra compound here and for P-40 Xtra here

Order code for the trial pack: #70000EU

Delivering 365 days’ protection against dirt, grime and weathering, ZIRCONITE ZG-365 can be used on paintwork and other hard surfaces, such as plastic trims and wheels, offering effortless maintenance to keep them in pristine condition.

The product has been developed in collaboration with The University of Manchester’s Graphene Engineering Innovation Centre (GEIC) (https://www.graphene.manchester.ac.uk/geic/), renowned for its pioneering work in the research and development of graphene for commercial applications.

Concept Chemicals engaged with the University through the GEIC’s Bridging the Gap scheme [https://graphenegrants.com], an EU-funded programme that provides support for businesses in the Greater Manchester area to develop innovative products using graphene and other so-called 2D materials.

ZIRCONITE ZG-365’s graphene-infused formulation provides an exceptionally high-slip gloss finish when applied to a vehicle’s exterior surfaces, helping to maintain and enhance the dramatic and magical ‘Lotus-Leaf’ water beading effect; repelling water and dirt build up.

At just one atom thick, graphene possesses material qualities and characteristics unmatched by any other material, including super-high strength (200 times stronger than steel), light weight and transparency.
Zirconite ZG-365 simply mists on and buffs off to leave a tough, gloss finish, with the coating rapidly curing to form a strong chemical bond to automotive paintwork and other hard substrates.

Used as a standalone coating or as a “booster” spray for other Zirconite coatings, ZG-365 is quick and easy to use for both the professional and enthusiast.
Zirconite ZG-365 can be layered within 3 mins of original application to further boost scratch and abrasion resistance.

Available in a 200ml (6.76 fl.oz.) eco-friendly, non-pressurized spray dispenser, Zirconite ZG-365 can be used to coat and protect several cars.

Check out the data sheet here

There are lots of reasons people wear branded clothing and use merchandise:

To show your love for the product.

Because the merchandise works and is cost-effective.

Because, sometimes, it’s free.

Often, it’s to show people you are part of an ever growing professional “Team”.

Whatever the reason, now’s your opportunity to ask your distributor for some of Concept Chemicals merchandise available in all four fabulous brands.

From beanies and polos, right through to coasters and tote bags.

Download the brochure from here to see what’s available.

Wear the brands you use with pride.

Why would one want to clean wind turbine blades?
They are out in the in open air, they get rained on, they have “slippery” surfaces.

Surely they don’t get that dirty?

Well, they do, and cleaning them regularly is all in the name of efficiency and recovering lost energy output.

One of the issues is dust accumulation causing roughness of the blade surface, resulting in power loss. Another one is industrial fallout/iron deposits. Not obvious but think about it… industrial fall-out can be carried for miles from the source and turbines are tall things meant to catch the wind and, as a consequence, the stuff it carries along.

A wind turbine blade cleaning company (yep, there are such things – who knew) was looking for a product that would help clean the blades and get rid of industrial fall-out efficiently.

We like to think he was having a chat in the pub to some friends and mentioned the problem to them – one of whom was a Concept Chemicals user and recommended he try Indigo-10. (Our paintwork & exterior de-contaminant/fallout remover which is pH neutral, acid free, non-caustic and is multi-surface safe - being able to be used on all vehicle exterior surfaces such as paintwork, plastics, glass, chrome etc.)

However he actually found out about it, his company tried the product and was totally sold on its performance.

Available in 5L, 25L AND 200Litre drums (for those, you know, big jobs…)

Check out the data sheet : Just click on these blue words.